Today’s consumer is savvier and is armed with enough information to back up his choice of products. In such a scenario rational arguments about the superiority of product features is not sufficient. Building an experience around your product so that consumers can see it, feel it, experience it in a setting of their liking is what beats rational arguments hands down and builds a personal equation with them.

And marketer’s today fortunately are waking up to the power of experiential marketing. Whether it is the Vim Drop Jamme Raho campaign or the Surf Excel Children’s festival, Streetblimps is at the forefront in creating memorable and engaging brand experiences.
We at Streetblimps not only help in the creation of experiential campaigns but we do it with solutions custom built for each client, creating powerful, personal experiential brand programs that are strategic and timeless.

Streetblimps offers the strategy, talent and depth of resources to effectively and efficiently deliver consistent experiences anywhere.

We understand that seamless execution needs to be as good as the creative vision. Our in house team comprises of some of the most respected experts in the industry who in tandem with our designers and ideators, bring the brand to life while delivering unsurpassed value and accountability.

A specially designed unit and team have also visited housing societies across the country. They have so far travelled to Mumbai, Bangalore, Chennai, Hyderabad and Delhi.

These specially designed zones showcased the power of 1 drop of Vim Drop Gel in removing the greasiest and toughest stains through live demonstrations.

It also showed all those who visited the zones, how Vimdrop turns into a gel on contact with water and lasts 2 times longer.

Lots of prizes and samples of the products were given out to thrilled housewives.

The ground promotions were handled by Street Blimps

Word-of-mouth publicity is a slow and steady formula with not much participation by the brand. ‘Sampling’ or the modern-day ‘tryvertising’ has more brand participation and customer eyeballs feel brands like Starbucks, McDonalds, Renault and others. Recently, a promotion from Starbucks and Unilever made coupons available every hour for Starbucks’ new ice cream flavours to US-based users of Facebook. McDonald’s recently ran ‘Free Mocha Mondays’ at its select outlets in the US to promote its new McCafé line (Hot/Iced Mocha), and anticipated giving away about 10 million samples during the campaign. Back home, Frito-Lay India, the food division of PepsiCo, launched its new salted biscuit brand, Aliva this June with a strong ground-level consumer enga-gement, making over one million consumers sample the product. Hotels offering free stays, and car companies launching “keep the car” offer for a week are just a few other sampling baits by brands. Now, add to this a dash of innovation and a drama to make customers walk into the trap. This is what we call tryvertising.

Philip Alexander, Managing Partner, Streetblimps, a brand activation agency, says the concept is more than passing a freebie! “To make tryvertising successful, a brand needs to have the right time, geographical location, target audience and budget. It needs to be scheduled, planned and well strategised,” he says.

So, unlike traditional sampling, where the interaction between the consumer and the team handing out the product ends with the handover, tryvertising or experiential marketing entertains, informs and persuades a willing audience. Compared to mass media advertising, tryvertising is also cost effective and at the same time an interesting way to communicate a message. “If some incentive is offered along with the product, consumers get more intrigued since they get something free of cost. Like Coke offered a meal free of cost along with a glass of Coke in a ‘tryvertising initiative’ to say a meal is incomplete without the Coke Side Of Life,” recalls Mousim Mitra, Creative Director, Grey Worldwide.

Categories such as FMCG, food and automobiles often employ tryvertising. Later, this could be packaged with mailers/brochures, contests, viral campaigns or promos on TV, etc. Another benefit of tryvertising is its measurability—a company should know exactly how many people have been contacted and how many of them have opted for a product, says Harish Bijoor, Brand-Specialist & CEO, Harish Bijoor Consults Inc. “What is important is to understand the number of days of trial or occasions necessary for the product/service to be just right for adoption by the consumer. Once that is understood, the economy of the activity can be worked out. Like, for a coffee brand to be adopted in a home, a daily trial lasting a minimum of three months is necessary. A simple Rs. 5 free sachet does not work,” illustrates Bijoor.

Though a survey by Group M India suggests that the one-on-one communications market is over Rs 1,000 crore annually and growing at a probable 15-20 per cent rate a year, there is still time to get smarter on tryvertising.

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“As a vehicle for marketing, tryvertising /sampling works when the economy is going through a recession, as this is the time when the competitive advantage is required and brands have to leverage a special attribute of their product /service. In recent months, the US and Europe have seen a huge surge in tryvertising,” adds Mitra.

With tryvertising being the in thing for advertisers /brands this downturn, the deal works well for consumers too.

There are tryvertising websites that get you to register with them with your database. Freebies are then sent to those registered and feedback is solicited. “If you register with a couple of these websites and give an honest feedback, you can literally run an entire home on freebies,” says Bijoor. Well, with your initiative requi-red to prove the point, it’s time for brands to get active!

Reference : The Asian Age – Trial and no error

But frankly speaking promotions that have been very impactful are below the line promotions .These promotions include cost discount promotions, providing gift coupons, free extra grams of the product, money repayment on quality dissatisfaction, live events, product launches .free education and many more .

But how did these below the line agencies evolve? The simple reason they provide the total experience to a consumer and have improved the sales market in the best possible manner.

These agencies contain one of the most creative set of people and are the people who work behind the stage to make a brand the most successful.

One of the below the line Agency that has truly emerged in the market today is Streetblimps, Mumbai .They have been associated with large number of brands and have worked in the areas of Brand Activation, Live Events, Brand Events and Retail Branding Experience .

Remember with so much of competition in the market, and in these times of Recession you have make your brand Visible through these Below The Line Agencies.

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So how do you make your brand perceptible? Create a permanent image of these brands in the consumers mind? Thinking? Stop Thinking and Start Working?

Activate your brand… Understand the target audience…Its really important. And show them to the consumers by directly interacting with them in events like concerts, malls, societies, clubs and many more. Take one best thing about your brand and use that concept to activate that brand. One of the company that corely works on Brand Activation is Street Blimps, Mumbai.

Brand Activation helps in supporting your Ad improves your positioning and helps you to keep up to consumer’s expectation.

Live events have a host of advantages; they include quick feedback from the consumers about the product, their preferences, what do they think about the product and yes you can also have an insight into the consumers mind about what the consumer wants. The reason why these events are considered unique is because every product has to be put in front of the consumers in different way. The way they are portrayed is what all matters. A deodorant will be marketed in a much different way than a pencil and has different consumer and audience.

What makes these events entertaining is an anchor, a good setup ,smart games and proper co-ordination. Live events can be categorized into direct and indirect impacts. Direct impacts make you feel the product and indirect impacts help you in brand positioning in the market through music concerts, rock shows, road shows and other events.

Everyone wants a kick of entertainment in their lives; a pump of adrenalin and a moment of fun to share with their friends.

Live events are considered to be one of the best ways to communicate with the audience is because the consumers develop an emotional attachment with the brand because that moment of happiness during that event was because of that brand!

Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the proposed event.

Event management companies and organizations service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special corporate hospitality events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, private (personal) events such as weddings and bar mitzvahs.

The Event Manager is the person who plans and executes the event. Today why do we look at event management in a big way. It is not an easy task. Event management is mainly about organization and execution. This is a very entertaining field, requires a lot of hard work and dedication.

Event management companies can help you organize a number of different special events that your organization may be interested in hosting. Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one’s creative potential to a very high degree. It demands a lot of hark work and effort but at the same time offers enormous scope.

Event management просмотр порно роликов секс в петербурге is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc.

It is a good option for a career. It does not require much degree or qualification but has to have the passion and interest for this fields to take this challenge. This job requires long hours and hence one should be very flexible.

These solutions include brand vans, consumer interaction at supermarkets and much more…and yes they have shown results, increase in sales and a trust that you develop with your consumer. There is large number of options available to reach the consumer but a true Retail brand will try to reach in the fastest and the best possible way.

Smart people, smart technologies and a smarter solution-Retail Branding Solution!