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Experiential Marketing – India

January 7th, 2010 admin Posted in Talk No Comments »

Experiential marketing, though sounds like just another marketing buzzword is the future of marketing. Traditional mass media still remains the cost effective way to reach the highest number in the shortest span, but today is that enough?

Today’s consumer is savvier and is armed with enough information to back up his choice of products. In such a scenario rational arguments about the superiority of product features is not sufficient. Building an experience around your product so that consumers can see it, feel it, experience it in a setting of their liking is what beats rational arguments hands down and builds a personal equation with them.

And marketer’s today fortunately are waking up to the power of experiential marketing. Whether it is the Vim Drop Jamme Raho campaign or the Surf Excel Children’s festival, Streetblimps is at the forefront in creating memorable and engaging brand experiences.
We at Streetblimps not only help in the creation of experiential campaigns but we do it with solutions custom built for each client, creating powerful, personal experiential brand programs that are strategic and timeless.

Streetblimps offers the strategy, talent and depth of resources to effectively and efficiently deliver consistent experiences anywhere.

We understand that seamless execution needs to be as good as the creative vision. Our in house team comprises of some of the most respected experts in the industry who in tandem with our designers and ideators, bring the brand to life while delivering unsurpassed value and accountability.

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Below The Line Promotions Agencies

July 3rd, 2009 admin Posted in Talk No Comments »

Promotions today have been broadly been divided into below the line promotions which work on increasing sales targets of companies through various marketing techniques and above the line promotions through TV, newspapers etc.

But frankly speaking promotions that have been very impactful are below the line promotions .These promotions include cost discount promotions, providing gift coupons, free extra grams of the product, money repayment on quality dissatisfaction, live events, product launches .free education and many more .

But how did these below the line agencies evolve? The simple reason they provide the total experience to a consumer and have improved the sales market in the best possible manner.

These agencies contain one of the most creative set of people and are the people who work behind the stage to make a brand the most successful.

One of the below the line Agency that has truly emerged in the market today is Streetblimps, Mumbai .They have been associated with large number of brands and have worked in the areas of Brand Activation, Live Events, Brand Events and Retail Branding Experience .

Remember with so much of competition in the market, and in these times of Recession you have make your brand Visible through these Below The Line Agencies.

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Brand Activation

July 3rd, 2009 admin Posted in Talk No Comments »

Marketing has emerged into this new stream called brand activation. Due to excessive brands entering the market and too much of ads being cluttered on television screens how do you make your brand more visible. These commercial ads on television have created discomfort among consumers. волосатая пизда как долга не кончать

So how do you make your brand perceptible? Create a permanent image of these brands in the consumers mind? Thinking? Stop Thinking and Start Working?

Activate your brand… Understand the target audience…Its really important. And show them to the consumers by directly interacting with them in events like concerts, malls, societies, clubs and many more. Take one best thing about your brand and use that concept to activate that brand. One of the company that corely works on Brand Activation is Street Blimps, Mumbai.

Brand Activation helps in supporting your Ad improves your positioning and helps you to keep up to consumer’s expectation.

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Live Events – Fun and Entertaining

July 2nd, 2009 admin Posted in Talk No Comments »

Live events are something that makes your brand reach the masses, and help in creating an impact on the consumers mind. They are creative and fun techniques. Imagine your brand being focused and stage centered in a game that is being viewed by an audience of 1000 people.

Live events have a host of advantages; they include quick feedback from the consumers about the product, their preferences, what do they think about the product and yes you can also have an insight into the consumers mind about what the consumer wants. The reason why these events are considered unique is because every product has to be put in front of the consumers in different way. The way they are portrayed is what all matters. A deodorant will be marketed in a much different way than a pencil and has different consumer and audience.

What makes these events entertaining is an anchor, a good setup ,smart games and proper co-ordination. Live events can be categorized into direct and indirect impacts. Direct impacts make you feel the product and indirect impacts help you in brand positioning in the market through music concerts, rock shows, road shows and other events.

Everyone wants a kick of entertainment in their lives; a pump of adrenalin and a moment of fun to share with their friends.

Live events are considered to be one of the best ways to communicate with the audience is because the consumers develop an emotional attachment with the brand because that moment of happiness during that event was because of that brand!

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Event Management

July 2nd, 2009 admin Posted in Talk No Comments »

Event management is the application of the management practice of project management to the creation and development of festivals and events….

Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the proposed event.

Event management companies and organizations service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special corporate hospitality events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, private (personal) events such as weddings and bar mitzvahs.

The Event Manager is the person who plans and executes the event. Today why do we look at event management in a big way. It is not an easy task. Event management is mainly about organization and execution. This is a very entertaining field, requires a lot of hard work and dedication.

Event management companies can help you organize a number of different special events that your organization may be interested in hosting. Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one’s creative potential to a very high degree. It demands a lot of hark work and effort but at the same time offers enormous scope.

Event management просмотр порно роликов секс в петербурге is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc.

It is a good option for a career. It does not require much degree or qualification but has to have the passion and interest for this fields to take this challenge. This job requires long hours and hence one should be very flexible.

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Retail Branding Solutions

July 2nd, 2009 admin Posted in Talk No Comments »

Branding has reached new dimensions; new levels and new heights .Today consumers are smarter, more knowledgeable and want to experience the product before actually buying it. There are a host of products available in the market, but what makes your product more special is the total exposure you have given to your consumer. Retail Branding Solutions have been very useful and one of the smartest ways to interact with consumers LIVE!

These solutions include brand vans, consumer interaction at supermarkets and much more…and yes they have shown results, increase in sales and a trust that you develop with your consumer. There is large number of options available to reach the consumer but a true Retail brand will try to reach in the fastest and the best possible way.

Smart people, smart technologies and a smarter solution-Retail Branding Solution!

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